CaloriesCount.com is brought to you by the Calorie Control Council, a non-profit trade association established in 1966. The Calorie Control Council is comprised of companies that make low-calorie and “lighter” versions of your favorite foods and beverages. Since its inception, the Council has fostered communication among a wide variety of audiences about the importance of “sensible dieting” - controlling calories, increasing physical activity and making permanent changes in eating and exercise habits. The Council has served as a respected and credible information source about healthy lifestyles, weight management and obesity issues for many years.

Quick Jumps on this page:

• History of Objective Communications about Sensible Dieting
• Response to Popular Demand
• Guidelines Supported by Scientific Consensus
• Commitment of the Calorie Control Industry

History of Objective Communications about Sensible Dieting

Since 1989, the Council has conducted national surveys of consumers to track dieting trends in the United States. Also, for over two decades, it has published a highly regarded newsletter for the media and health professionals called "Calorie Control Commentary," which reports on news related to weight management and healthy eating. In 1991, in conjunction with a number of renowned weight management experts, the Council produced the award-winning consumer brochure, "Winning by Losing." And in 1997 the Council introduced a new Web site targeted primarily toward weight-conscious consumers - www.caloriecontrol.org.

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Response to Popular Demand

CaloriesCount.com is a natural evolution of the caloriecontrol.org site. Visitors to that site have expressed a need for more enhanced weight management tools, 24/7 online access and support, more meal plans and recipes, more exercise tips, more frequent tips and information, and access to expert advice through chats, feature articles, etc.

The need for CaloriesCount.com has become more evident as America's - and the world's - incidence of obesity has risen dramatically over recent years. In fact, obesity is an epidemic and, as a result, adults and children are at an increased risk of developing chronic diseases, including diabetes. It is quite clear that people need a better understanding of the importance of achieving a healthy weight and an active lifestyle, and they are striving to receive guidance about sensible, non-faddish, methods of weight control. In addition, over the past few years a number of major studies have been published in respected medical journals documenting the effectiveness of so-called "online dieting."

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Guidelines Supported by Scientific Consensus

CaloriesCount.com, whose motto is "Healthy Eating and Exercise for Life," is dedicated to teaching and helping consumers achieve and maintain a healthy weight for life. The CaloriesCount program emphasizes the importance of losing weight gradually and adopting healthy eating and exercise habits that can be maintained long-term. This basic principle will guide all the information published on the site, while dissuading consumers from looking for quick fixes. The variety of diet pills, gimmicks, fad diet books and other schemes being promoted to the public can be unhealthy and only set people up for ultimate failure. The CaloriesCount program guidelines are consistent with those of the American Medical Association, American Heart Association, American Dietetic Association, American Diabetes Association and other trusted health/medical groups, as well as the federal government (and in particular its Partners for Healthy Weight Management principles).

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Commitment of the Calorie Control Industry

The calorie control food and beverage industry, through the Calorie Control Council, has made this site possible. CaloriesCount.com has been supported by a number of companies dedicated to the fight against obesity and committed to the principles of healthy weight management upon which this site was based.

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Make CaloriesCount.com part of your wellness program!