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CaloriesCount.com is brought to you by the Calorie Control Council, a non-profit trade association established in 1966. The Calorie Control Council is comprised of companies that make low-calorie, reduced-fat and lighter versions of your favorite foods and beverages. Since its inception, the Council has fostered communication among a wide variety of audiences about the importance of "sensible dieting" - controlling calories, increasing physical activity and making permanent changes in eating and exercise habits. The Council has served as a respected and credible information source about healthy lifestyles, weight management and obesity issues for many years.

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History of Objective Communications about Sensible Dieting

Since 1989, the Council has conducted national surveys of consumers to track dieting trends in the United States. Also, for over two decades, it has published a highly regarded newsletter for the media and health professionals called "Calorie Control Commentary," which reports on news related to weight management and healthy eating. In 1991, in conjunction with a number of renowned weight management experts, the Council produced the award-winning consumer brochure, "Winning by Losing." And in 1997 the Council introduced a new Web site targeted primarily toward weight-conscious consumers - www.caloriecontrol.org. This Web site has received more awards and recognition than almost any site of its kind, and regularly attracts an average of 350,000 visitors per month, generating 7.5 million hits per month.

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Response to Popular Demand

CaloriesCount.com is a natural evolution of the caloriecontrol.org site. Visitors to that site have expressed a need for more enhanced weight management tools, 24/7 online access and support, more meal plans and recipes, more exercise tips, more frequent tips and information, and access to expert advice through chats, feature articles, etc. And, as a means to cover additional costs for these expanded services, Visitors have indicated a willingness to pay a nominal fee.

The need for CaloriesCount.com has become more evident as America's - and the world's - incidence of obesity has risen dramatically over recent years. In fact, obesity is an epidemic and, as a result, adults and children are at an increased risk of developing chronic diseases, including diabetes. It is quite clear that people need a better understanding of the importance of achieving a healthy weight and an active lifestyle, and they are striving to receive guidance about sensible, non-faddish, methods of weight control. In addition, over the past few years a number of major studies have been published in respected medical journals documenting the effectiveness of so-called "online dieting."

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Guidelines Supported by Scientific Consensus

CaloriesCount.com, whose motto is "Healthy Eating and Exercise for Life," is dedicated to teaching and helping consumers achieve and maintain a healthy weight for life. The CaloriesCount program emphasizes the importance of losing weight gradually and adopting healthy eating and exercise habits that can be maintained long-term. This basic principle will guide all the information published on the site, while dissuading consumers from looking for quick fixes. The variety of diet pills, gimmicks, fad diet books and other schemes being promoted to the public can be unhealthy and only set people up for ultimate failure (see How to Spot a Fad Diet for further information). The CaloriesCount program guidelines are consistent with those of the American Medical Association, American Heart Association, American Dietetic Association, American Diabetes Association and other trusted health/medical groups, as well as the federal government (and in particular its Partners for Healthy Weight Management principles).

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Better and More Affordable than Similar Sites

What makes CaloriesCount.com unique from many other fee-based "online dieting" sites is that it does not make false promises of fast, guaranteed weight loss, and is guided by well-known experts in the fields of obesity, diabetes and weight control. Possibly most important, CaloriesCount.com is Not for Profit - it will only charge the minimum amount necessary to cover expenses. Excess revenues will be used to enhance and expand the site's services to its membership. Read Compare CaloriesCount.com to Others for more information.

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Expert Staff and Advisors

The staff of CaloriesCount.com consists of highly trained and experienced food, health and nutrition professionals, including registered dietitians, food technologists and health and nutrition writers. The team is headed by Lyn Nabors, Executive Vice President of the Calorie Control Council, Keith Keeney, Vice President of Communications, and Beth Hubrich, M.S., R.D., Director of Health and Nutrition Communications. Our staff does not offer personal (one-on-one) health or nutrition advice nor medical or psychological counseling.

Lyn Nabors, President

Lyn NaborsLyn Nabors is President of the Calorie Control Council and has been with the Council for over 20 years. She serves in leadership, strategic and administrative capacities for the Council and is especially involved in both scientific and health issues. She has authored numerous book chapters and journal articles on calorie and weight control topics, including low-calorie foods and beverages. Ms. Nabors was instrumental in the development of the Council's white paper, "Fat Reduction in Foods," a comprehensive technical review of ingredients and processing techniques used to lower the fat content of foods and beverages. She has spearheaded virtually all of the Council's activities regarding health, fitness and weight management, including the long-standing consumer campaigns, "Calories Still Count" and "Lighten Up & Get Moving." Ms. Nabors is a Phi Beta Kappa graduate of the University of Kentucky with a degree in Public Health. A professional member of the Institute of Food Technologists, Ms. Nabors was a 1996-98 IFT Scientific Lecturer.

 

Beth Hubrich, M.S., R.D., L.D.

Beth HubrichAs Director of Health and Nutrition Communications of CaloriesCount.com, Beth Hubrich oversees all site content, comments on features and tools and supervises the staff of dietitians and nutritionists. She has served as Associate Director of the Calorie Control Council. For the Council, Ms. Hubrich plans and implements food and nutrition communications programs, serves as a spokesperson and works closely with the media. Ms. Hubrich has worked with CNN's "On the Menu" program and has written for The Tallahassee Democrat, Today's Dietitian and USA Today Magazine. She is a member of the American Dietetic Association, as well as the Sports Cardiovascular and Nutrition Wellness practice group. Ms. Hubrich holds a B.S. degree in nutrition and food science from Florida State University, where she graduated cum laude. She also earned a Masters degree in nutrition and food science from Texas Woman's University and completed her dietetic internship at the Veterans Administration hospital in Houston. Through her internship she received training in clinical nutrition, management, food service, public relations, and community and public health. Ms. Hubrich has taught aerobics for several years and is certified in kickboxing. Recently, Ms. Hubrich became certified in Adult Weight Management by the American Dietetic Association.

 

The staff is counseled by some of the most credentialed scientific and health experts in the field of weight management. These include:

 

John Foreyt, Ph.D.

John Foreyt, Ph.D.Dr. Foreyt is a leading authority on obesity, dieting and behavior. He is director of the Nutrition Research Clinic and Professor, Department of Medicine, at Baylor College of Medicine in Houston. Dr. Foreyt is a Fellow of the Society of Behavioral Medicine, a Fellow of the Academy of Behavioral Therapy and Research Society, a Fellow of the Academy of Behavioral Medicine Research and other professional organizations, and is an honorary member of the American Dietetic Association. Dr. Foreyt serves on many editorial boards including the Journal of the American Dietetic Association, Eating Disorders, Obesity Research, Journal of Behavioral Medicine, American Journal of Health Promotion, Health Values, Journal of Cardiopulmonary Rehabilitation and Medicine, Exercise and Nutrition and Health. He has published many books and hundreds of articles regarding diet modification, cardiovascular risk reduction, eating disorders, and obesity.

 

Hope Warshaw, MMSc, RD, CDE

Hope Warshaw, MMSc, RD, CDEHope Warshaw is a dietitian (RD) and certified diabetes educator (CDE). She currently applies nearly 25 years of expertise in diabetes and nutrition to provide an array of consulting services through her business Hope Warshaw Associates. She works with people with diabetes, businesses with a diabetes or nutrition related product or focus, or with media and communications outlets. Ms. Warshaw is the author of 5 best-selling books: The Restaurant Companion: A Guide to Healthier Eating Out, Diabetes Meal Planning Made Easy, Guide to Healthy Restaurant Eating, Complete Guide to Carb Counting and The Diabetes Food and Nutrition Bible. American Diabetes Association publishes most of her books. Ms. Warshaw's freelance articles have appeared in PARADE, Cooking Light, Weight Watchers, SHAPE, Walking Magazine, Diabetes Self Management, COUNTDOWN, Diabetes Digest and Diabetes Forecast. Ms. Warshaw has appeared on Good Morning America, CNN, Graham Kerr's A Gathering Place, and TV Food Network, among others. Her web site is www.hopewarshaw.com.

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Commitment of the Calorie Control Industry

The calorie control food and beverage industry, through the Calorie Control Council, has made this site possible. In addition, a number of interested food companies have provided incremental contributions to not only make CaloriesCount.com possible but to assist in keeping the membership fees low. These Sponsors, listed below, are committed to helping in the fight against obesity and are committed to the principles of healthy weight management upon which this site is based:

Ajinomoto U.S.A., Inc.
The Coca-Cola Company
Danisco Sweeteners Division of Danisco Group
Holland Sweetener Company
Merisant
The NutraSweet Company
Nutrinova
PepsiCo
Splenda, Inc.
Sweet 'N Low Division of Cumberland Packing Corporation

Please visit our Support page for more information about our sponsors.

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Make CaloriesCount.com part of your wellness program!

CaloriesCount.com offers an innovative solution for any organization's wellness program, large or small. Contact the CaloriesCount.com Team today (simply email corporatewellness@caloriescount.com) and learn how CaloriesCount.com can help your employees lose and maintain a healthy weight for life! CaloriesCount.com offers discounted membership fees for corporations and corporate wellness programs. And CaloriesCount.com is non-profit and non-commercial, charging the lowest possible fees only to cover costs.

Please don't hesitate to Contact Us (corporatewellness@caloriescount.com) if you have any suggestions for how CaloriesCount.com can better serve you and your healthy lifestyle needs.

Click here for more information:
Corporate Wellness Brochure (pdf)
Corporate Wellness Brochure (html)

We wish you the best of health and promise to be with you every step of the weigh!

 
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